It is estimated that media ad revenue worldwide grows by 23% in 2022 as the market recovers from the impact of the coronavirus pandemic. By 2026, the market is expected to cross the one trillion dollar mark.
As hundreds of new companies and brands need to find customers every day, it’s imperative to understand the marketing tools and pick the best ones with the highest return on investment. Now most marketers know the value of email marketing for businesses. One topic that is less discussed is the evolution of email marketing through segmentation and personalization.
Gone are the days when all marketers used email in the same way. In today’s economy, marketers are using email to create deeper connections with customers, increase community engagement, push consumers to new calls to action such as clicking and subscribing to onboard new customers, and more.
Here are some interesting facts about email marketing:
The average email ROI is $42 for every dollar spent on email marketing campaigns.
49% of people said they’d like to receive weekly campaigns from their preferred brands.
Automated campaigns get 320% more revenue compared to non-automated emails.
Segmented emails can cause a 760% boost in return on investment.
74% of marketers stated that email engagement increases through targeted personalization.
59% of survey respondents said that marketing emails affected their purchase decisions, with half of them buying straight from those emails at least once monthly.
Therefore, if you want to increase your revenue, you can utilize email marketing tools like email automation and segmentation. Personalized marketing is all you need to deliver timely and relevant messages to your customers. Here is the list of things to look for when looking for a service provider:
1) Sets up customized SMTP and IMAP servers so you don’t have to rely on G-suit or Microsoft to limit your emails or decide if your content is appropriate for the audience or not
2) Uses the right tools such as Spam Words Analysis to make sure your email lands in the email receiver's inbox and nothing could hurt your site’s domain.
3) Uses follow-up emails with curated content to generate high engagement with the content
4) Monitors and reports your metrics and works throughout the campaign to optimize the results
Real E Chain has had the experience of sending out tens of thousands of emails to various clients throughout the years. The agency uses the newest technologies to stay ahead of the curve and offer you a solution that works at a reasonable price. Our tools are battle-tested and are ready to create value for more clients. Send us a message and let's discuss your needs.