Updated: Jan 3
It's great to start crypto 2023 on a blog about ways to help Gaming Studios reach more users actively playing their games. Whether a game will be the next Mega-hit, or will it join the less lucky majority of the games not reaching adequate adoption, depends on many factors including the gameplay, and marketing.
Marketing never sleeps, and neither do gaming streams on platforms like Twitch. With over 9 million streamers and 140+ million users on the platform, Twitch has become the go-to place for gaming companies looking to attract new users. In this blog, we will share our experience on what to consider when working with the streamer community. It is difficult to accurately predict how many streamers you will need to hire or for how long in order to generate 1000 new users for your online game. There are many factors that can affect the success of a streaming campaign, including the popularity and reach of the streamers, the quality of the game itself, and the marketing efforts put into promoting the campaign.
In general, hiring streamers with a large following and good reputation can be more effective at attracting new users than hiring streamers with a smaller following. However, it is also important to consider the specific audience and demographics of the streamers you hire, as they will need to be relevant to the target audience for your game.
One strategy you could consider is to run a streaming campaign on a platform like Twitch, where you can reach a large audience of potential players. You could also consider running a series of streams over a longer period of time, as this can help to build momentum and keep players interested in your game. It is also important to remember that streaming is just one aspect of a successful marketing campaign, and you may need to consider other marketing efforts as well in order to reach your goal of generating 1000 new users.
In general, it is a good idea to hire a variety of streamers with different levels of popularity and reach, as this can help you reach a wider audience and increase the chances of generating new users for your game. You should also consider the specific goals and objectives you have for using streamers to promote your game and choose streamers who are well-suited to helping you achieve those goals.
Finally, it is important to remember that generating new users for your game will likely require a sustained effort over an extended period of time. It is unlikely that you will be able to generate 1000 new users for your game simply by hiring a few streamers for a short period of time. Instead, you will likely need to develop a long-term strategy for using streamers (and other marketing channels) to promote your game and attract new players.