FTX perhaps made the sentiments around crypto as low as it could get, but that doesn't mean that the innovation around crypto has stopped or even slowed down. The development is happening and those who have been in the market for long enough, know that the crypto market will come back. Bitcoin will hit an all times-high, and life in crypto will be beautiful again!

We know this perhaps better than the majority of the participants in the crypto space. Distinguished from the market speculators, short-term traders, and investors, our focus since 2017 has always been identifying viable projects, performing deep-dive due diligence on their projects, and helping them grow with capital allocations, business development, and marketing.

Throughout the years, we have offered consulting services and all kinds of marketing support to anywhere from incubating projects to the top 500 projects on CoinMarketCap. We have mastered ways to help companies stay solvent by growing their community and brand presence while they focus on building their product and bringing it to the market during more favorable market conditions. Advertising slows down during the bear market, but community building should never stop. Otherwise, the hard-earned community will gradually disappear.

Here are 5 things that we recommend projects to focus on now before the next bull market:

1- Online streamers

There are over 140 million users on Twitch, an online streaming platform. The support the community gives to their favorite streamer is what keeps their channels growing year after year. Twitch made an estimated $2.6 billion in revenue in 2021, mostly from advertising. That's the niche most brands are unaware of. Twitch culture is something you can only understand if you have spent many hours on the platform. Visiting a TwitchCon event also helps you see how big the interest is and how much your brand can take advantage of this untapped opportunity. We have also built and managed a few successful Discord Servers that is a product used often by streamers and their communities.

2- Email Marketing

After word-of-mouth, Email Marketing is the best way to market your brand with a high ROI of 4200%. That means every dollar spent in Email marketing on average turns into 42 dollars. We recently wrote an article about email marketing that you can find here. If you don't have a big list of emails, don't worry. We offer lead aggregation as well. What we offer that makes it unique is that because of our venture capital background in the crypto space, we have a deep understanding and connections. The industry knowledge that we have acquired helps us create content that is what the highly sophisticated individuals and companies in the space (or entering the space) need to read in order to understand the true incentives of supporting your projects.

3-Community You need to start engaging and building a community while building product awareness and getting more users. You can use telegram, Discord, or other online platforms to communicate and help your users. You not only help them to solve a problem by communicating directly with your users, but you also have the chance to turn them into super fans. When they become your super fans, they will help you promote your product to others. They will help you to answer questions posed by other users. They will be the first ones to try out new features and to give you honest feedback. Having the right admins and moderators with great incentives for users is what it takes to get a newly built community into a robust group of ambassadors that will stay with you and help you build more while in the bear market.

4- SEO

SEO is the process of optimizing your website to rank higher in the search engines for a particular topic. If you have a website, you need to make sure your website ranked on the first google search result page by using relevant keywords. Google's first page really is the holy grail of SEO, and our aim is to get you ranking as high as possible on the first page, therefore providing higher ranking stability and more consistent organic traffic. Each of the above articles have been written from scratch, about 500-600 words in length, and on the topic of the targeted campaign keywords. They have been posted to websites such as article directories and blogs through various exclusive guest posting opportunities, and these present good quality back-links surrounded in content. It takes a minimum of 3-6 months to see the results.

5- Keywords

Keywords can help you to get ranked better in Google search results. The second thing is to use keywords that your target audience would be interested in. This could be adding specific words to your content or tags to your post on social media platforms like Facebook or Instagram. You'll want to make sure to give a link back to the original page and link other articles on the same topic.

You don't have to have all the hottest keywords on your website because they are extremely competitive. If you are starting as a new brand or website, you can aim for long-tail keywords. 70% of the search traffic comes from long-tail keywords. Those keywords usually consist of four to six words, are less frequently searched, and have high variations.